Not all Tequila are served the same. — Kendall Jenner has recently announced the launch of her new tequila brand: 818 Tequila, but the internet took umbrage with her new venture that left them foaming at the mouth. While some may applaud Kendall for her first foray into the Tequila industry and veering away from clothing or fashion…

A new Chinese New Year Flavour Other than being a network provider, the only other thing I know about Singtel is that: they make touching advertisements every year that rips your heart into pieces and stitches it back again with a happy ending. And they are actually very consistent…

New product, new target audience, new ad flavour? Perfect. While Singapore braces itself for a surge of Covid Community cases; on the other side of the world Nestle Brazil launched a new ad titled “Perfect World” unveiling their newest chocolate bar. At first glance…

They’re not just a sportswear brand anymore — This pandemic will surely go down as one of the bleakest times in history. But even when the world stopped, sporting events cancelled and cities went dark, Nike didn’t. In fact, Nike launched an ad “You Can’t Stop Us” that united people and…

The old adage of how the SAR 21 is every recruits’ “wife” is hackneyed and too much of a cliché. On another island now, I have ditched my 20 year old SAR 21 rifle for a new 6 decade year old “wife”. We recruits interact with our “wife” a lot. …

Singapore’s most annoying person to annoy you with his annoying eyebrows and fake accent has recently ticked off the entire social media space, staring himself as the main culprit and the main character. The story unfolds in a way that paints Dee Kosh as a sexual perpetrator targeting teens under…

PWDs — people with disabilities. Imagine living in a world; forbearing the eternal oppression of labels and discriminations, shaped by the unforgiving disdainful stereotypes of society. In the streets laced with deceit, it echos the resounding chorus that whispers “you are weak” Life was not as kind, but they never regressed. Contesting…